An advertising shoot for me http://www.paulpickard.co.uk with an American company this week
The shoot took place on location in Cheshire using 4 models of differing ages
I used the Canon 5d http://www.canon.co.uk/ for all shots and favoured the 24-70mm f2.8 lens for its flexibilty and speed coupled with a few shots on the 85mm f 1.2 when the lighting got low
We wanted to make the shots look natural and use available light only so that the images did not look too staged. Shooting in an uncontrolled environment can be problematic especially when the space is a high street on a busy Wednesday
I was working with an agency http://www.iasb2b.com/ based in Bollington in Cheshire and our client was https://www.recyclebank.com/ who are based in New York
We set out to produce a storyboard set of images that can be used across a wide range of platforms, from websites to billboards as well as flyers.
I shot in Raw and large fine jpg mode and then processed the images back at my studio
The shoot took place on location in Cheshire using 4 models of differing ages
I used the Canon 5d http://www.canon.co.uk/ for all shots and favoured the 24-70mm f2.8 lens for its flexibilty and speed coupled with a few shots on the 85mm f 1.2 when the lighting got low
We wanted to make the shots look natural and use available light only so that the images did not look too staged. Shooting in an uncontrolled environment can be problematic especially when the space is a high street on a busy Wednesday
I was working with an agency http://www.iasb2b.com/ based in Bollington in Cheshire and our client was https://www.recyclebank.com/ who are based in New York
We set out to produce a storyboard set of images that can be used across a wide range of platforms, from websites to billboards as well as flyers.
I shot in Raw and large fine jpg mode and then processed the images back at my studio
The results will be seen throughout the UK over the coming months as the project is rolled out
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